As a longtime member of the fishing media as well as a consultant to several leading fishing lodges, I think that I’m uniquely situated to tell you why you need to bring your pro staff together at a fishing lodge – with or without media. Executed properly, one of these gatherings can jumpstart your media campaigns and build brand knowledge and loyalty that a paycheck alone does not provide.

A corporate fishing trip is our kind of work outing. Even if not all of the members of the group have prior fishing experience, by going to a fishery when the angling is expected to be off-the-charts, you’re likely ensuring that their first experience will be a good one – which means they’ll want to go again and again.