Old Mark Zuckerberg apparently knows what he is doing, because one of my targeted ads last year hit me square between the temples and lured me in: Sportyfish shirts from Singapore. Their catalog reads like a “who’s who” of my bucket list fish – peacock bass, giant trevally, yellowfin tuna, sailfish and others.

“Chucking big fluff at big slabs” – that’s how Predator Fly Gear describes their fishing preferences. There’s nothing wrong with a native brookie sipping a size 22 dry fly, or a sac au lait chewing your mini jig, but you’ve gotta respect a company that sells clothing and art dedicated to all manners of toothy critters and piscatorial ne’er do wells.