Taku Ito and Yeti
One of the highlights of my year so far – and my writing career in total – was the opportunity to work with the Yeti creative team on a profile of Taku Ito earlier this year. As part of the process, I had the opportunity to speak not only to Taku, but also to insiders including Mark Zona, Brandon Palaniuk and Craig Lamb. I wish I could have written 10,000 words about him, but in the end, even after slicing out some fun info an anecdotes, I’m proud of the project. Click here or on the picture below to read it:
You might also want to check out the video that the team made with Taku to explain his journey and his passion.
For more articles we’ve produced about Yeti products, check out any of the following:
And if you want to supplement your new cooler by repping the brand in bass style, click and order one of the products below:
