Old Mark Zuckerberg apparently knows what he is doing, because one of my targeted ads last year hit me square between the temples and lured me in: Sportyfish shirts from Singapore. Their catalog reads like a “who’s who” of my bucket list fish – peacock bass, giant trevally, yellowfin tuna, sailfish and others.

I am not a fan of the necktie in any form – conventional, bowtie, ascot or otherwise. I feel that it’s an antiquated social signifier that has outlived its usefulness, but as I’ve written previously, “if you’re going to wear a tie it might as well be a fun one.” Nothing’s more fun than tuna.

We’ve already told you how to spruce up your look with billfish-themed shirts, shorts and neckties. Now we’ll help you complete the look with matching socks.

I’ve worn a tie for more hours than many of you have been alive. I’m neither proud nor ashamed of that fact – it’s the price I’ve paid to earn certain things I want, like Japanese crankbaits and trips to the Amazon.

I’d never heard of Jessie Jessup Apparel company of Florida until I came across their peacock bass t-shirt. If I haven’t already made it clear, I’m obsessed with peacocks and can’t wait to head back to the Amazon – ideally this December, if the damn virus gets out of the way.

Flounder: I can’t believe I threw up in front of Dean Wormer

Boon: Face it, Kent, You threw up on Dean Wormer.